Events
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Make Environmental Change Fun With Jellyfish
Sunday March 27 Approx. 12:30 p.m. When you go grocery shopping, do you ever think about the environmental impact of the products you buy? Have you tried to figure out which is more sustainable? It's not easy. You've probably heard that beef is bad for the environment, but what about fish? Cheese? Palm oil? What about organic or local or free range or fair trade? Last year, environmental lawyer Lydia and her programmer brother Lucas joined with colleagues from Mexico and France to find a way to make it easy --- even fun! --- for consumers to make more sustainable choices. We started building Jellyfish, a platform and mobile app that provides environmental information as well as points and incentives to make more sustainable purchases. Our goal is to turn fighting climate change and other environmental degradation into a game. In this presentation, Lydia and Lucas talk about their experience as startup founders and have a discussion about what it means to transition to a more sustainable diet. We'll get into the science behind sustainability calculations, and why you can't always trust green marketing. By some measures, Jellyfish are the most energy efficient creatures on the planet. If we could all be a bit more like Jellyfish, we could make a more sustainable world. |